Assuming that 80% of mopeds are used by young people aged 14-35,

while the percentage might drop to 60% for motorcycles (we presume

that older motorcyclists are better-advised, more methodical and

respectful towards the law and, therefore, always wear their helmet

properly fastened), we obtain that our target market on which

concentrate our initial marketing efforts might be the following:

1. about 115,000 potential customers in the province of Bergamo

2. about 1,030,000 potential customers in Lombardy

3. about 6,300,000 potential customers in Italy