We intend to market our product in a way to provide every motorcycle

helmet with "BIP BIP". Considered the increasing number of motorcyclists,

the potential market is extremely wide. Therefore, we mainly need suitable

strategies in order to reach them and induce them to purchase our

product. In the future, it will be necessary to sensitize traffic authorities

and make the use of "BIP BIP" compulsory or, at least, recommended.

Initially, we are going to avail ourselves of our JA partners' support.

Subsequently, we will launch advertising campaigns, with the help of local

organisations sensitive to the topic of road safety and of the Motorcycle

Associations of different countries.